Buckby Motors on LinkedIn: 2024 Molly Taylor Subaru Solterra Test (2024)

#GRRhistoric #video. We know what the Mille Miglia is like, and there are plenty of videos from the Targas Tasmania and Florio. But racing across the centre of Mexico? Stories trickle across the ocean, but very few pieces of video evidence.#goodwood #goodwoodelevenses The Goodwood Group #autos #autosport #automotive #cars #racing #sports #classiccar #classiccars #motorracing #motorsport

1

More than bending physics this is mind bending.

17

#WRC #GRRhistoric #video. You’ve definitely seen videos of Rally Legend. But these videos always bely the fact that the event is actually taken very seriously by quite a lot of those involved.#goodwood #goodwoodelevenses FIA World Rally Championship #rally #rallying #worldrallychamps #worldrallychampionships The Goodwood Group #autos #autosport #automotive #automotiveindustry #cars #racing #sports #classiccar #classiccars #motorracing #motorsport

#GRRhistoric #video ⏳🎬 The fame of some brings with it the overlooking of others; and indeed the ITC C-Class, that followed the legenday Mercedes 190E DTM, is barely known.#goodwood #goodwoodelevenses #GRRnews The Goodwood Group #autos #autosport #automotive #automotiveindustry #automotiveinnovation #cars #racing #sports #classiccar #classiccars #motorracing #motorsport

#GRRnews. What is one of the most glamorous gatherings of cars old and new in the motoring world featured some properly cool metal this year.#goodwood#goodwoodelevensesThe Goodwood Group#autos#autosport#automotive#cars#racing#sports#classiccar#classiccars#motorracing#motorsport

This is my latest video.If you like Motorsport this video is for you.https://lnkd.in/dFGddvBN

How many cars do we sell because of our involvement in Formula 1? An almost impossible question to answer exactly, as there are so many touch points for our potential clients that come from our activation's. From having an immersive experience with us at a race, to watching the action on TV and then walking into a dealership - or even seeing Bernd Mayländer drive the FIA F1 Vantage Safety Car and simply thinking 'I have to own one of these', it really is hard to quantify. Of course we do research to measure of the impact of F1 on the perception of our brand, however sometimes the proof presents itself in more niche ways... Today we have announced that Aston Martin’s iconic Racing Green has officially become the most popular colour choice amongst new car buyers, for the very first time. 12% of our cars are now adorned in the official Aston Martin Racing Green, almost twice as much as the next most popular colour. This is a small, but powerful nod to how F1 supports our ambition to be world's most desirable, ultra-luxury British performance brand, creating the most exquisitely addictive performance cars.To discover more about Aston Martin and our Model range, go to https://lnkd.in/etcvKBjT

1,232

55 Comments

Sometimes we get so focused on ROI for a campaign that we can miss the impact of branding and exposure it gives. If you use multi channel marketing how many other channels and touchpoints led to that attributable sale? #multichannelmarketing #sales #roianalysis #directmarketing

2

"Can you guarantee the ROI we make into these marketing films?"No, I can't, and neither can Aston Martin...as you can see below. But I can tell you one thing: Aston Martin values marketing, A LOT. Not just because they have the money to do so but because they know it's vital to a healthy business.Their problem is the opposite problem to most but very telling of the value they place on marketing; they're so invested that they can't directly track which singular marketing investment is giving them the results.As Billy rightly puts it, it's not one singular thing; it's having multiple touchpoints. A track day might convince one customer, watching the F1 safety car might do it for another. Or a combination of many different touchpoints for someone else. (or like me, you've been an Alonso Fan since 2004)If you want to be like Aston Martin and invest when everyone else retreats, we can help you develop your company's film touch points. DM me to find out how CASA can help.

11

Autosport International 2024 🏎️💨 A quick video recap of our weekend at A24!We had an amazing time networking with other businesses🤝 , listening to some interesting forums (including the one with our Business of Motorsport Programme Leader Gen)🤩, and checking out some beautiful cars.🏎️😎Looking forward to next year! @autosport_international#motorsportengineering #businessofmotorsport #autosportinternational #onlinelearningplatform #motorsport #motorsportengineer

9

2 Comments